Uncover Your ‘Why’. Build a Brand That Matters

Your ‘Why’ is your belief, the cause that drives you in business. It’s not what or how you do it, but ‘Why’ you do it.

Your ‘Why’ is the deeper purpose behind your business – you can use it as a foundation for a more meaningful and memorable brand.

Learning Objectives

By the end of this workshop, participants will:

• Understand why purpose is important in their branding
• Uncover the role of purpose in their branding
• Learn how to meaningfully connect their ‘Why’ to brand strategy and brand messaging
• Create their own inspirational brand purpose statement